Berkeley is established to become the first U.S. town to prohibit the sale of junk food stuff in checkout aisles.
The Berkeley Metropolis Council has approved the Healthy Checkout Ordinance, which prohibits junk food items from staying sold in checkout aisles at grocery suppliers. In its place, merchants will be expected to “sell far more wholesome foods and beverage selections in their checkout locations.”
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“We’re not stating you can’t have these products. We’re just indicating they are not likely to be ideal at the eye stage of your kids when they wander into the retailer and you might be ready in that long line at verify out,” council member Kate Harrison reported, according to ABC News San Francisco station KGO.
The ordinance will go into effect March 1 and be enforced starting Jan. 1, 2022.
“Today’s meals landscape performs a huge role in identifying what people today purchase and consume,” the ordinance mentioned. “Low cost, ready-to-take in meals superior in salt, saturated extra fat, and extra sugars dominate checkout aisles, where by purchasers are much more very likely to make impulse buys and where mothers and fathers struggle with their youngsters about calls for to invest in treats at the conclude of a browsing trip.”
“The placement of treats near the sign-up improves the likelihood that individuals invest in individuals foodstuff. In addition, most of the sweet, soda, and chips in checkout aisles are put at eye-level and inside of attain of youngsters, undermining parents’ attempts to feed their young children very well.
In 2014, Berkeley also became the initially city to pass a soda tax.