If you’ve decided you want some help getting fit, finding a coach can be a daunting task. In these days with social media, the barrier to entry to becoming an online coach is lower than ever, and potential clients are left spoiled for choice. Too much choice can paradoxically leave us overwhelmed and exhausted, as we develop decision fatigue and unintentionally start tipping the scales towards maximizing instead of “satisficing.”

Unfortunately, with so many potential coaches out there, there’s no shortage of bad coaches either. Or there may be plenty of “good” coaches that simply aren’t a good fit for you and your goals and needs. That’s why I’m talking with Jonathan Goodman in this interview all about how to find a coach worth hiring. 

Jonathan knows a lot about both good and bad trainers because his business is based on making coaches better at what they do. He created the first-ever certification for online fitness trainers, the Online Trainer Academy, which teaches online coaches how to earn more money and better serve their clients. Jonathan has also written several books on the topic, and is a host on the Online Trainer Show, a podcast full of advice for fitness professionals looking to build an online career.

While I’ve built my own online coaching program, there are people for whom my program isn’t a good fit. So whether you want to work with my team or not, the information in this podcast can help you think about what you need in a trainer and start the process of finding a good one. 

In our conversation, Jonathan talks about  . . .

  • Different places to look for a trainer (and what matters most in finding one)
  • Trainer certifications and qualifications (what to look for and what to ignore)
  • Red flags to watch out for when hiring a coach
  • When you should fire a coach
  • His new (free) tool for sending training programs to clients
  • And more . . .

So, if you want some advice on how to find a good coach for you, and don’t mind some marketing, business building, and entrepreneurship tangents along the way, listen to this podcast! 


0:00 – Try Phoenix risk-free today! Go to buylegion.com/phoenix and use coupon code MUSCLE to save 20% or get double reward points!

3:31 – How is it like working from home?

10:07 – How do you find a good trainer? 

19:39 – Where can we find a trainer?

25:52 – Are a trainer’s qualifications and certifications important? 

1:21:26 – What are some red flags when looking for a trainer?

1:28:27 – When should people consider finding a new coach?

Mentioned on the Show:

Try Phoenix risk-free today! Go to buylegion.com/phoenix and use coupon code MUSCLE to save 20% or get double reward points!


Online Trainer Academy

Jonathan Goodman’s Instagram

What did you think of this episode? Have anything else to share? Let me know in the comments below!